Drone Sexism: Using Hot Girls Shaking Their Booties To Sell Drones

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Drone Sexism: Using Hot Girls Shaking Their Booties To Sell Drones

Sally French, of Drone Girl, wrote a piece about sexism in the drone industry. A reader of her blog submitted a link to a YouTube video that shows “hot girls” being used to promote DJI products. Watching the video, it does appear to be at a DJI endorsed event. What does it look like to you?

The video in question can be seen below:

พริตตี้ dji phantom 3

Watching the video can be somewhat confusing. Even though it may look like a DJI sponsored event, it wasn’t, it was an event held by DJI dealers in Thailand. Sally wanted to get DJI’s perspective, so she reached out to DJI spokesperson Michael Perry for comment.

“We have warned them (the dealers sponsoring this event) not to use our logo outside the bounds of the terms of our partnership and without our express permission,” he said.

DJI is leading the way by promoting diversity in the drone industry. Recently, they hosted/sponsored a “Female Pilots Awareness” month

“You’re absolutely right that we continue to be proud sponsors of Female Pilot Awareness month and supporters of the Droneharts because we fundamentally believe there is tremendous potential for greater inclusiveness in the drone space,” Perry said. “We categorically do not support events, such as the one you linked to, that clearly do not share the same view.”

Why do people insist on using “Hot Girls” to promote DJI Phantoms?

At Drone Universities, we support companies like DJI and we are proud to use DJI products in our drone university courses.

By | 2017-08-31T15:24:56+00:00 June 26th, 2015|Advertising, Drones, Odd/Weird, Opinion|Comments Off on Drone Sexism: Using Hot Girls Shaking Their Booties To Sell Drones

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About the Author:

Sam Estrin
I'm an avid drone enthusiast and part-time drone blogger living in Southern California. I write drone news stories as well as collect drone news stories that I find interesting and add my own thoughts and opinions. If you like my stories, you can follow me on Twitter or visit me at LinkedIn. If you'd like me to write for your drone oriented publication or blog, you can contact me at info@droneuniversities.com.