Daniel Terdiman of Fast Company recently reported on DJI dropping the price of their top-of-the-line Phantom drones by 20%.
DJI, the world’s largest maker of consumer drones, is dropping the price of its top-of-the-line Phantom by 20%. It could well be a move to get rid of stock on hand in preparation for the release of its next model.
The Chinese company plans on announcing Tuesday that it is lowering the price of its Phantom 3 Professional from $1,259 to $999, a 20% drop. It also recently sent out invites for a March 1 event promising a “major announcement” about “the next era of intelligence, creativity and simplicity” and witnessing “DJI’s latest technology.” The event’s invitation features an image that somewhat resembles a Phantom.
While DJI has yet to comment on any new upcoming product releases, they did state “We are constantly assessing our product range and market conditions to determine the most-appropriate and competitive pricing for consumers. As more consumers advance their aerial photography skills, they are also asking for higher-quality cameras and more professional features on their drones. The price adjustment will enable more people to access our professional-grade aerial technology and open up more creative possibilities. You won’t find another drone on the market with the Phantom 3 Professional’s full array of capabilities for under $1,000. With this new, lower pricing, DJI is showing its commitment to putting top-quality technology in reach for those looking to buy their first drone or to upgrade from their existing one.”
Does this mean you will soon have the option of flying a DJI Phantom 4? The Internet is buzzing with rumors, so don’t feel ashamed if you need to sate your curiosity. (This Google search is a great starting point.)
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Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, Fast Company magazine was founded on a single premise: A global revolution was changing business, and business was changing the world. Discarding the old rules of business, Fast Company set out to chronicle how changing companies create and compete, to highlight new business practices, and to showcase the teams and individuals who are inventing the future and reinventing business.
DJI is a Chinese technology company founded in 2006 by Frank Wang and headquartered in Shenzhen, Guangdong province, China. It manufactures commercial and recreational unmanned aerial vehicles (UAV) for aerial photography and videography.
According to The Economist, the company is at the forefront of the civilian-drone industry.