Everyone has drone fever these days, even Snap Inc., authors of the popular SnapChat application. While Snap Inc., considers themselves a “camera company,” a recent investment may indicate a change of strategy. What does this investment mean exactly? With limited details available, only time will tell.
With the acquisition of a drone company, Snap Inc may be entering a new hardware market.
The new acquisition is Crtl Me Robotics, a small drone retailer based in Venice, California. According to Buzzfeed, Snap paid less than $1 million for the ailing company. Ctrl Me’s founder Simon Saito Nielsen will join Snap in an unspecified role, along with the company’s assets and equipment.
About Snap Inc.
Snap Inc. is an American technology and social media company, founded on September 16, 2011 by Evan Spiegel and Bobby Murphy and based in Venice, Los Angeles. It has three products: Snapchat, Spectacles, and Bitmoji. The company was originally named Snapchat Inc. upon its inception, but it was rebranded on September 24, 2016 as Snap Inc. in order to include the Spectacles product under a single company.