Not to be left out of drone mania, Uber, the popular taxi replacement service, used drones in their latest marketing gimmick. This time, drones delivered ice cream in Shenzhen.
Uber, the ever-expanding app-driven taxi alternative, has a keen eye for clever publicity. In Washington, DC, where the author resides, Uber has held multiple promotions involving the delivery of cats and dogs for brief mid-day playdates. In New York, an Uber pedicab carted around the titular throne from Game of Thrones. In Shenzen, China, Uber combined their marketing savvy with the surefire draw of gimmick drones and ice cream.
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer.
About Shenzen, China
Shenzhen is a major city in the south of Southern China’s Guangdong Province, situated immediately north of Hong Kong Special Administrative Region. The area became China’s first—and the most successful—Special Economic Zone (SEZs). It currently also holds sub-provincial administrative status, with powers slightly less than a province. According to a report published by Shenzhen Daily in 2012, Shenzhen has a population of approximately 15 million. It is one of the most built-up areas in the world.
Shenzhen’s modern cityscape is the result of its vibrant economy made possible by rapid foreign investment since the institution of the policy of “reform and opening” establishment of the SEZ in late 1979, before which it was only a small village. Both Chinese citizens and foreign nationals have invested enormous amounts of money in the Shenzhen SEZ. More than US$30 billion in foreign investment has gone into both foreign-owned and joint ventures, at first mainly in manufacturing but more recently in the service industries as well. Shenzhen was during the 1990s and 2000s considered one of the fastest-growing cities in the world, however its population growth as of 2013 has been less than one percent per year as manufacturing assembly line boom ebbs in favor of other industries, especially technology; Shenzhen is now dubbed China’s Silicon Valley.