According to the latest information provided by Amazon, the 2.0 version of their Amazon Prime Air delivery drones now have a delivery range of 15 miles, can rise up to 400 feet, and can detect obstacles both in the air and on the ground.
Amazon has provided this short, just over two minutes long, video that takes place in a “not-too-distant future.” I love the landing pad, it is a great way for Amazon to push some of the potential liability over to the recipient’s side.
Not only would this be an amazingly convenient service, it makes a lot of financial sense too:
Shipping expenses are also taking a proportionally larger portion of Amazon’s revenue, growing to $8.7 billion last year, or 9.8% of revenue. Delivering items by drone would not only delight customers, but could help the company save on expensive shipping costs.
If only the FAA would get on board.
Amazon.com, Inc., often referred to as simply Amazon, is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone—and is the world’s largest provider of cloud infrastructure services (IaaS). Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasic
About Amazon Prime Air
We’re excited about Prime Air — a future delivery system from Amazon designed to safely get packages to customers in 30 minutes or less using small unmanned aerial vehicles, also called drones. Prime Air has great potential to enhance the services we already provide to millions of customers by providing rapid parcel delivery that will also increase the overall safety and efficiency of the transportation system. Putting Prime Air into service will take some time, but we will deploy when we have the regulatory support needed to realize our vision.