Even with the negative publicity that DJI has recently faced, they are still the 800 lbs. gorilla in the room when it comes to drone production. So where does that leave a financially stable US company with aspirations of their own? With work to do.
The Karma didn’t stack up well against its rivals or have many outstanding features. And a few days later, DJI announced a new drone, the Mavic Pro, which trumped the Karma in terms of portability and performance.
Then, things went from bad to worse. A matter of days after shipping the first Karma drones to excited customers, the product had to be recalled. Some Karmas were falling out of the sky for no apparent reason. It’s now back on the market, but in many ways the damage is done. GoPro’s first step into the drone industry has been a disaster. So what next?
We already know that GoPro has plans to push ahead with the Karma range beyond 2017. So what does the company – and the Karma 2 – need to do to catch up, keep up and somehow get ahead of DJI?
For those of you who are adverse to reading, I’ve collected up the authors thought’s into bullet points. However, I recommend you give it a read, TL;DR’s always lose context.
- Win Back the Trust of Drone Pilots
- The Karma 2 Should Keep Offering Value
- Catch Up in Terms of Features
- The Karma 2 Needs to Get Ahead of the Game
- Harness the GoPro Brand
If you forgot what the Karma (first generation) looked like, you might want to stroll down memory lane with this video:
Karma is a complete system for capturing amazingly smooth GoPro footage in the air, handheld or mounted to your favorite gear.
Fore more information, visit http://www.gopro.com/karma
As always, happy capturing!
You might see examples of extreme use in this video. Please take appropriate precautions to ensure your own safety and the safety of those around you, and to protect your GoPro camera.
It will be interesting to watch what happens next. Will GoPro be able to rally against DJI or will DJI continue to maintain brand supremacy with ~70% marketshare.